Character Limit: How Elon Musk Destroyed Twitter by Kate Conger and Ryan Mac (Rview


**One of the best-researched and well-written business books I have read, *Character Limit: How Elon Musk Destroyed Twitter* by Kate Conger and Ryan Mac is a compelling exploration of Elon Musk’s controversial purchase of Twitter. The book offers a rich narrative populated by a cast of hundreds of Twitter employees and executives, each bringing a unique perspective. Readers may find heroes and villains among them, all presented in vivid, humanizing detail. With a length far exceeding a tweet at 436 pages, it still keeps the reader engaged from start to finish.

At the heart of the book is Elon Musk, whose reputation as a visionary, eccentric, and often self-centered figure is fully displayed here. Musk is depicted as the center of Twitter’s universe, around which all other stories orbit. His personality and decisions drive the narrative, illustrating his complex and, at times, erratic leadership style.

As a reader, I found myself feeling sympathetic for the executives and employees who had to work with Musk. Many were caught in a difficult position, needing their jobs to support themselves and their families. Musk, however, was a challenging boss, setting impossible deadlines, frequently changing his mind, and often requiring flattery before he would listen to advice. This environment, as described in the book, made for a grueling workplace experience.

The book also draws comparisons between Musk and Donald Trump, noting both men’s tendencies to act impulsively, seeking adulation and approval without considering the full consequences of their decisions. This parallel underscores the irony that Musk, who initially sought to reduce misinformation on Twitter, ended up frequently sharing and amplifying misinformation himself.

After reading this book, I would not want to work with Elon Musk. The book notes that there has been speculation Musk could take on efficiency reforms in the federal government by cutting expenses and staff. However, his approach at Twitter—firing over half the staff without a clear strategy—highlights the dangers of indiscriminately cutting headcount without considering the broader ramifications.


2024 Predictions

Alabama will win the National Collegiate Football championship beating Texas. Jim Harbaugh will resign as Michigan coach and become a NFL coach (San Diego).
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No Kansas City – Philadelphia reprise for 2024 Super Bowl. 2024 Super Bowl will be Baltimore vs. Detroit. Baltimore will win 38-17.
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Kentucky will beat Kansas in the NCAA Men’s Basketball Tournament.
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No Biden – Trump reprise in November 2024. Biden will withdraw from race. Due to legal issues, Trump will also withdraw but will receive conditional pardon.
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Both parties will choose current elected and active governors. Republicans will not choose Ron DeSantis.
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Ukraine-Russia war winds down to negotiated cease fire by May 2024.

U.S. needs to act militarily to aid in Israel’s defense. Benjamin Netanyahu replaced. Very few additional hostages released or located.
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AI serves as a very effective propaganda and distortion tool in 2024 elections. Many voters are duped to believe just about anything to support their narratives and beliefs about politics.
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Twitter goes dark in 2024 due to loss of advertisers, disinterest by members and huge operating losses that Musk no longer wants to fund.
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Taylor Swift will not marry Travis Kelce.
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76ers make Eastern Conference Finals but lose.

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